AVOLUTION PRODUCTIONS

LIVE EVENTS. READY. GO.

20 + YEARS MAKING LIVE SHOWS HAPPEN

SHOW CALLING
& SHOW DIRECTION

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Clear cues. Calm direction.
Technical experience behind every call.

Hi, I’m Michelle MacGregor, owner of AVolution Productions. Calling the show is where years of experience come together: staying a step ahead, keeping everything on track, and catching problems before they happen.

Over the years as a technical director and video engineer, I’ve done a bit of everything: switching video, running cameras, designing and running presentations, video editing and handling vMix production, livestreaming, playback, and recording.

Need a crew for a smaller show? AVolution Productions provides crews and production support with the same steady, thoughtful approach.

How can I help?

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years in live Production
Established AVolution LLC
Woman Owned

Knowing the tech. Calling the show.

BEHIND THE SHOW

Hands-on time at the switcher, running presentations, and managing video means knowing what each cue takes. That shows up as rehearsals that matter, clear communication with the crew, and one shared plan.

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I’ve had the pleasure of working with some great people and organizations over the years. Here are just a few.
CHS Inc. CliftonLarsonAllen Global Technology Exchange Great Clips National Food Group Mortenson Orgill Protolabs Target Tactile Medical BTM Global American Academy of Dermatology American College of Veterinary Pathologists American Heart Association AHA Go Red American Association of Political Consultants American Academy of Physician Associates Allied Social Science Associations Cardiovascular Research Foundation Confab International Association of Chiefs of Police International Code Council International Moose Convention SEEK Conference SIFMA Securities Industry and Financial Markets Association SRNT Society for Research on Nicotine and Tobacco Society of Toxicologic Pathology Transcatheter Cardiovascular Therapeutics World Live Neurovascular Conference Brain Mapping University of Minnesota BRAIN U CEHD MARS Project MNStella AVEX AV For You AVHQ CMI CCR Encore Eidecom LMG Maple Lane Media VHC PSAV Global Events Erick Hoffman Jacob Hamilton Janet Dubinsky, Ph.D. Leslie Rich Lojo Russo Susan Hamilton, RN
  • “Thank you for stepping into this project. As you know, our core values are Positive, Creative, Effective, and Team Player.
    Each one of these was on display when you answered the call to not only help with the project but also understand it.
    Thank you for being so committed to our partnership and clients! ”
    Patrick Stoll
    Director of Operations, Eidecom
  • “You lead with grace, patience, knowledge, humility and humor…. I like all of that very much.”
    Kevin McKeever
    Owner and Operator, VideoPorter
  • “I just wanted to follow up again with a warm thank you for coordinating another round of Resident Jeopardy. The event really would not be possible without you, and I am grateful for all of your time and expertise.”
    Michael R. Stephens, MD
    Board-Certified Dermatologist & Instructor in Dermatology at Massachusetts General Hospital
  • “There were a lot of unknowns going into this event, and you all rolled with it, while staying positive and professional. I was truly proud of how well we executed this program.”
    Brandt Krueger,
    Senior Production Manager at Eidecom
  • “I wanted to express the University’s sincere appreciation for your assistance this past week. The short notice was intense, but you managed to pull it together so smoothly. Your on-site team managed Thursday’s events with professionalism and grace. We really could not have pulled that off without you all.”
    Mark Labou,
    Owner, Global Events
  • “Your versatility, experience, and positive attitude have never gone unnoticed, and we’re grateful for the care and professionalism you bring to every show.”
    Erin Hayworth,
    Production Coordinator
  • “We are so lucky to get to work with you, and the event would not be the success that it has been without you!” 
    Lida Zheng MD,
    Board-Certified Dermatologist & Assistant Professor at Northwestern Medicine
    AAD – American Academy of Dermatology
  • “Just wanted to say a quick thank you – everything looked awesome tonight!!”
    Aja Beers
    Events and Communications Coordinator at Center for Irish Music